

“In fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.”
― Outliers: The Story of Success
― Outliers: The Story of Success

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.”
― Let My People Go Surfing: The Education of a Reluctant Businessman
― Let My People Go Surfing: The Education of a Reluctant Businessman

“We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.”
― Blink: The Power of Thinking Without Thinking
― Blink: The Power of Thinking Without Thinking

“At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.”
― Let My People Go Surfing: The Education of a Reluctant Businessman
― Let My People Go Surfing: The Education of a Reluctant Businessman

“Luck favors the prepared,” Pasteur said,”
― The Black Swan: The Impact of the Highly Improbable
― The Black Swan: The Impact of the Highly Improbable
Aaron’s 2024 Year in Books
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