David Ross

“The number one thing that makes a story irresistible - that has audience members sitting on the edge of their seats, totally captivated by your every word - is conflict. What do I mean by conflict? Conflict refers to a fight. It’s a fight between opposing forces. A fight between life and death. A fight between hate and forgiveness. A fight between freedom and oppression. As long as there are two strong, opposing forces that make the outcome of the story uncertain, a story will be gripping. It keeps us engaged. It keeps us curious. It makes us ask the question, “What will happen next?”
― Akash Karia, TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks

“The first step to solving big problems is to identify them. In the world of product design, this is called “need finding.”
― Tina Seelig, What I Wish I Knew When I Was 20

“To this day, we keep adjusting and fiddling with this model, but the underlying goals remain the same: Find, develop, and support good people, and they in turn will find, develop, and own good ideas. In”
― Ed Catmull, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

“This message is echoed by author Guy Kawasaki, who says it is better to “make meaning than to make money.”5”
― Tina Seelig, What I Wish I Knew When I Was 20