

“The path of the norm is the path of least resistance; it is the route we take when we're on auto-pilot and don't even realize we're following a course of action that we haven't consciously chosen. Most people who eat meat have no idea that they're behaving in accordance with the tenets of a system that has defined many of their values, preferences, and behaviors. What they call 'free choice' is, in fact, the result of a narrowly obstructed set of options that have been chosen for them. They don't realize, for instance, that they have been taught to value human life so far above certain forms of nonhuman life that it seems appropriate for their taste preferences to supersede other species' preference for survival.”
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

“Most of us believe that eating meat is natural because humans have hunted and consumed animals for millennia. And it is true that we have been eating meat as part of an omnivorous diet for at least two million years (though for the majority of this time our diet was still primarily vegetarian). But to be fair, we must acknowledge that infanticide, murder, rape, and cannibalism are at least as old as meat eating, and are therefore arguably as 'natural'--and yet we don't invoke the history of these acts as justification for them. As with other acts of violence, when it comes to eating meat, we must differentiate between natural and justifiable.”
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

“But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.”
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

“We love dogs and eat cows not because dogs and cows are fundamentally different--cows, like dogs, have feelings, preferences, and consciousness--but because our perception of them is different.”
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism

“It's just the way things are. Take a moment to consider this statement. Really think about it. We send one species to the butcher and give our love and kindness to another apparently for no reason other than because it's the way things are. When our attitudes and behaviors towards animals are so inconsistent, and this inconsistency is so unexamined, we can safely say we have been fed absurdities. It is absurd that we eat pigs and love dogs and don't even know why. Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of don't spend any time at all thinking about what species of animal we eat and why. Our choices as consumers drive an industry that kills ten billion animals per year in the United States alone. If we choose to support this industry and the best reason we can come up with is because it's the way things are, clearly something is amiss. What could cause an entire society of people to check their thinking caps at the door--and to not even realize they're doing so? Though this question is quite complex, the answer is quite simple: carnism.”
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
― Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
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