Tayllor

“Markets change all the time and our job is to change with them.. Remember, planning is a tool that only works in the presence of a long and stable operating history. And yet, do any of us feel that the world around us is getting more and more stable every day?”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

“Customers don’t care how much time something takes to build. They care only if it serves their needs.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“we must focus our energies exclusively on producing outcomes that the customer perceives as valuable.”
― Eric Ries, The Lean Startup

“Every business plan begins with a side of assumptions… Because the assumptions haven’t been proved to be true (they are assumptions, after all) and in fact are often erroneous, the goal of a startup’s early efforts should be to test them as quickly as possible”
― Ries Eric, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets