Pankaj Singh

“If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are
generally in such a hurry that they routinely miss subtle cues.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“running a business without marketing will kill it”
― Paul Cookson