Tommy

“Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketplace. And just how do you generate publicity? The best way to generate publicity is by being first. In other words, by being the first brand in a new category.”
― Al Ries, The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

“A person with a negative self-image will expect the worst, damage relationships, and find others who are similarly negative.”
― John C. Maxwell, Winning With People: Discover the People Principles that Work for You Every Time

“the entire population of the world—with one minor exception—is composed of others.”
― John C. Maxwell, Winning with People: Discover the People Principles that Work for You Every Time

“In no case do we have a company that just happened to be sitting on the nose cone of a rocket when it took off.”
― Jim Collins