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“The story so far:
In the beginning the Universe was created.
This has made a lot of people very angry and been widely regarded as a bad move.”
― Douglas Adams, The Restaurant at the End of the Universe

“Google sells network surveillance and collective intelligence. This is Google’s actual, profitable, monetisable product. “Search” is merely Google’s front end, a brilliant facade to encourage free interaction by the public. People are not Google’s “customers” or even Google’s “users”, but its feudal livestock.”
― Bruce Sterling, The Epic Struggle of the Internet of Things

“Google and Facebook don’t have “users” or “customers”. Instead, they have participants under machine surveillance, whose activities are algorithmically combined within Big Data silos.”
― Bruce Sterling, The Epic Struggle of the Internet of Things

“I may not have gone where I intended to go, but I think I have ended up where I needed to be.”
― Douglas Adams, The Long Dark Tea-Time of the Soul