Strahil Dimitrov

“Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“Freedoms once granted will not be relinquished without a fight.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion

“When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion