Strahil Dimitrov

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Robert B. Cialdini
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“Freedoms once granted will not be relinquished without a fight.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“It is easier to resist at the beginning than at the end. —LEONARDO DA VINCI”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Robert B. Cialdini
“When our freedom to have something is limited, the item becomes less available, and we experience an increased desire for it. However, we rarely recognize that psychological reactance has caused us to want the item more; all we know is that we want it. Still, we need to make sense of our desire for the item, so we begin to assign it positive qualities to justify the desire.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

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