David Schantz

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“Ponder and deliberate before you make a move.”
― Sun Tzu, The Art of War

“To know your Enemy, you must become your Enemy.”
― Sun Tzu

“If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.”
― Sun Tzu, The Art of War