Yoav Yechiam

“Bad strategy is long on goals and short on policy or action. It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.”
― Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters

“Strategy is visible as coordinated action imposed on a system. When I say strategy is “imposed,” I mean just that. It is an exercise in centralized power, used to overcome the natural workings of a system. This coordination is unnatural in the sense that it would not occur”
― Richard Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters