Shelly

“I’ve been doing the same thing for eight years, and I know it doesn’t help anyone. I know the world would be a better place if jobs like mine didn’t exist. I know I take advantage of people’s insecurities and their desire to thrive in a society where no one can improve. And I know this because even I, after an eight-hour day full of elevator conversations that drive me to low-stakes suicidal ideation (like stapling my hand to get out of a meeting that makes me understand the true meaning of the word “infinite,” or pouring boiling water from the office kettle onto myself so I can spend five to ten days at home with my feet up), still believe that the solution to all my problems will be a floral Zara dress made in Bangladesh that has followed me on every website I’ve visited today, and that, in all certainty, will be worn by millions of women on the street next season. I still believe that dress will turn me into a different woman, a happy, carefree, springtime version of myself. I know that when you buy something, what you’re paying for is the promise of a better life. I know I’m also taking advantage of and accepting money from mediocre clients who think the greatest act of creativity is your smell, of leaving an impression, of not being a gray, boring person who spends two hours of their life every day getting to and from work. I sell the possibility that today, yes, today, with the help of that floral perfume, something extraordinary will happen to you. I’m not selling the umpteenth vacuum cleaner that no one needs; I’m selling the idea of having a nice, clean house, of being able to take a photo of that cute little corner you decorated Pinterest-style, uploading it on Instagram, and getting a lot of likes. Then I pitch a creative idea that’s like all the other creative ideas, the ones that came before and the ones that will come afterward. The lipstick effect. The smell of memories. Your dream house. They buy my idea, they pay us, I get congratulated, and we start all over again.”
― Beatriz Serrano, El descontento