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Paul Rand
“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble
for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing
effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand

Paul Rand
“Everything is design. Everything!”
Paul Rand

Paul Rand
“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is diagonal. These are relationships. Your mouth is an oval. Your nose is a triangle - this is what design is.”
Paul Rand

Paul Rand
“The designer does not, as a rule, begin with some preconceived idea. Rather, the idea is (or should be) the result of careful study and observation, and the design a product of that idea.”
Paul Rand, Thoughts on Design

Paul Rand
“The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.”
Paul Rand, Paul Rand: A Designer's Art

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