Ivan Lovera

“When things go right, people credit their own abilities and intelligence. The onlookers do the reverse. When they see things go well for someone else, they sometimes credit the environment, or luck.”
― Donald A. Norman, The Design of Everyday Things

“Finally, people have to actually purchase it. It doesn’t matter how good a product is if, in the end, nobody uses it.”
― Donald A. Norman, The Design of Everyday Things