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“Use data to inform, not to "make" the decisions.”
― Ted Rubin

“Your brand is a promise, and your reputation depends on whether you keep it.”
― Ted Rubin

“Marketing wins when Humans control the machines, not machines controlling Humans.”
― Ted Rubin

“If you think about the relationship first, if you are nice, and treat people well, it will enhance your relationship.”
― Ted Rubin

“SIMPLICITY is the new EDLP! Make it easy for them... and they will buy it from you again and again and again. Frictionless fulfillment is the Retail of the future.”
― Ted Rubin, Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World
tags: retail

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