

“People don't believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about the change.”
― Tribes: We Need You to Lead Us
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about the change.”
― Tribes: We Need You to Lead Us

“So great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”
― Tribes: We Need You to Lead Us
― Tribes: We Need You to Lead Us
Chris’s 2024 Year in Books
Take a look at Chris’s Year in Books, including some fun facts about their reading.
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