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Ann Handley
“Any fool can make something complicated. It takes a genius to make it simple. —Woody Guthrie”
Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley
“A writer who waits for ideal conditions under which to work will die without putting a word on paper. —E. B. White”
Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley
“Start telling the stories that only you can tell, because there'll always be better writers than you and there'll always be smarter writers than you. There will always be people who are much better at doing this or doing that—but you are the only you,” author Neil Gaiman said in a 2011 podcast.1”
Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley
“If you want to be a writer you must do two things above all others: read a lot and write a lot,” Stephen King writes in his book On Writing.”
Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley
“Your customers don't buy your product to do your company a favor,” Eghbal said. “They're doing it because your product makes their lives better. So if you want to sell something, you need to explain how you're helping them.”
Ann Handley, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

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