Bill Gates

“Simple is pretty because it is plain; simple is effective because it gives an understandable clear message; simple is genius because it gains our admiration with a minimum effort!”
― Mehmet Murat ildan

“Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard word," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”
― Walter Isaacson, Steve Jobs

“Transforming the complex to the simple is pure genius.”
― Doris P. Johnson

“The simplicity and the complexity are just the opposite ends of the same spectrum.”
― Pearl Zhu, Digital Gaps: Bridging Multiple Gaps to Run Cohesive Digital Business