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Carmen Alderete

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“If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

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“If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause—proof of WHY.”
― Simon Sinek, Start With Why: How Great Leaders Inspire Everyone to Take Action

14 likes

“Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”
― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

50 likes