Burt Baguma

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
― Simon Sinek

“If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those
who stand out.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

“As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

“consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable