Burt Baguma

“We run our schools like factories. We line kids up in straight rows, put them in batches (called grades), and work very hard to make sure there are no defective parts. Nobody standing out, falling behind, running ahead, making a ruckus. Playing it safe. Following the rules. Those seem like the best ways to avoid failure.”
― Seth Godin, Purple Cow, New Edition: Transform Your Business by Being Remarkable

“consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

“As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
― Simon Sinek