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Donald A. Norman
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies, making itself very noticeable.”
― Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“It is easy to design devices that work well when everything goes as planned. The hard and necessary part of design is to make things work well even when things do not go as planned.”
― Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“Affordances define what actions are possible. Signifiers specify how people discover those possibilities: signifiers are signs, perceptible
signals of what can be done. Signifiers are of far more importance to designers than are affordances.”
― Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“In design, one of the most difficult activities is to get the specifications right:”
― Donald A. Norman, The Design of Everyday Things

Donald A. Norman
“If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.”
― Donald A. Norman, The Design of Everyday Things

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