Merva Mikkola

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Ernst F. Schumacher
“An attitude to life which seeks fulfilment in the
single-minded pursuit of wealth - in short, materialism - does not fit into this
world, because it contains within itself no limiting principle, while the
environment in which it is placed is strictly limited.”
E.F. Schumacher, Small Is Beautiful: Economics as if People Mattered

Ernst F. Schumacher
“The economics of permanence implies a profound reorientation of science and technology, which have to open their doors to wisdom and, in fact, have to incorporate wisdom into their very structure... Wisdom demands a new orientation of science and technology towards the organic, the gentle, the non-violent, the elegant and beautiful.”
Ernst F. Schumacher, Small Is Beautiful: Economics as if People Mattered

Ernst F. Schumacher
“Wisdom demands a new orientation of science and technology toward the organic, the gentle, the elegant and beautiful.”
E.F. Schumacher, Small Is Beautiful: Economics as if People Mattered

Ernst F. Schumacher
“If greed were not the master of modern man--ably assisted by envy--how could it be that the frenzy of economism does not abate as higher "standards of living" are attained, and that it is precisely the richest societies which pursue their economic advantage with the greatest ruthlessness? How could we explain the almost universal refusal on the part of the rulers of the rich societies--where organized along private enterprise or collective enterprise lines--to work towards the humanisation of work? It is only necessary to assert that something would reduce the "standard of living" and every debate is instantly closed. That soul-destroying, meaningless, mechanical, monotonous, moronic work is an insult to human nature which must necessarily and inevitably produce either escapism or aggression, and that no amount of of "bread and circuses" can compensate for the damage done--these are facts which are neither denied nor acknowledged but are met with an unbreakable conspiracy of silence--because to deny them would be too obviously absurd and to acknowledge them would condemn the central preoccupation of modern society as a crime against humanity.”
E.F. Schumacher, Small Is Beautiful: Economics as if People Mattered

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