Sandi

“Today, ideas need to be "you-centric," not "audience-centric." If this sounds like the opposite of everything you've ever heard about marketing, you're right.”
― Jeetendr Sehdev, The Kim Kardashian Principle: Why Shameless Sells

“Seeing the way leadership works in the real world is a tad more enlightening than reading case studies as an MBA student at Harvard Business School.”
― Jeetendr Sehdev, The Kim Kardashian Principle: Why Shameless Sells

“It's not about being comfortable with others but first showing that you are comfortable with yourself. It's not about a focus on others; its about a focus on yourself and your bullshit in all its glory. After all, you can't fake chemistry, and you can't turn on other people if you're not turned on yourself.”
― Jeetendr Sehdev, The Kim Kardashian Principle: Why Shameless Sells

“Today, audiences prize practical mindedness as an expression of love, and if they don't get it from you, they'll seek it our from someone else.”
― Jeetendr Sehdev, The Kim Kardashian Principle: Why Shameless Sells