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Yvon Chouinard
“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

Yvon Chouinard
“After we had pondered our responsibilities and financial liabilities, one day it dawned on me that I was a businessman and would probably be one for a long time. It was also clear that in order to survive at this game, we had to get serious. I also knew that I would never be happy playing by the normal rules of business; I wanted to distance myself as far as possible from those pasty-faced corpses in suits I saw in airline magazine ads. If I had to be a businessman, I was going to do it on my own terms. One”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

Yvon Chouinard
“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both. —L. P. Jacks Patagonia’s”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Yvon Chouinard
“Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity. —”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Yvon Chouinard
“To re-create the entrepreneurial atmosphere of the sort we’d had at Chouinard Equipment, we broke the line into eight categories and hired eight product czars to manage them. Each was responsible for his or her own product development, marketing, inventory, quality control, and coordination with the three sales channels—wholesale, mail order, and retail.”
Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

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