Daniel Stenson

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Peter F. Drucker
“Is this still worth doing?” And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.”
Peter F. Drucker, The Effective Executive

Seth Godin
“just about every company forgot the lesson of the Cow. Instead of taking the money and using it to create a series of innovations that could lead to the next Cow (at a higher, bigger level), these companies took profits.”
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

Seth Godin
“As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it). Zara, a fast-growing retailer in Europe, changes its clothing line every three or four weeks. By carefully watching what’s working and what’s not, they can evolve their lineup far faster than the competition can ever hope to.”
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

Seth Godin
“Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be superspecial?”
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

Seth Godin
“If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.”
Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

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