Mara

“He met his day in the shower, washing his hair with shampoo that was guaranteed to have never been put in a bunny's eyes and from which ten percent of the profits went to save the whales. He lathered his face with shaving cream free of chlorofluorocarbons, thereby saving the ozone layer. He breakfasted on fertile eggs laid by sexually satisfied chickens that were allowed to range while listening to Brahms, and muffins made with pesticide-free grain, so no eagle-egg shells were weakened by his thoughtless consumption. He scrambled the eggs in margarine free of tropical oils, thus preserving the rain forest, and he added milk from a cartn made of recycled paper and shipped from a small family farm. By the time he finished his second cup of coffee, which would presumably help to educate the children of a poor peasant farmer named Juan Valdez, Sam was on the verge of congratulating himself for single-handedly preserving the planet just by getting up in the morning.”
― Christopher Moore