Noah Taubman

“So anyway, we took our seats, and I can’t remember how far we’d got through the meal when we became aware of a kerfuffle at the door and turned to see that His Royal Highness Sir Richard Branson was arriving. And he was very, very drunk. Now, by this time we’d already had our fill of Sir Richard, because earlier in the day he’d arrived at the circuit with all the pomp and ceremony of a returning hero. With a bevy of flag-bearing dolly birds in his wake, he’d marched up and down the paddock, waving, grinning and giving the thumbs up to his adoring public, who were, in fact, wondering what he was doing there in the first place. The reason, of course, was that he had a couple of stickers on our car. A million bucks’ worth of sponsorship, which is a lot of money but in F1 sponsorship terms, chicken feed. And yet he was behaving as though he had bank-rolled the whole thing. I can’t say he’d won a lot of admirers with that stunt, but at the end of the day he’s national treasure Sir Richard Branson, famous publicity seeker, so you cut him some slack. It’d be like hating a dog for barking at the telly. They can’t help it. It’s just what they do. What he did in the restaurant was less excusable. However, before I go on, it’s only right and proper for me to point out that he apologised for what happened that night, and even said that he gave up drinking for months afterwards. Not only that, but the press had a field day at the time and no Branson blush was spared. With all that penance paid you might think that he’s done his time and by rights I should leave out this story.”
― Jenson Button, Life to the Limit: My Autobiography