Jaye W.

“Democracy is indispensable to the working class, because only through the exercise of its democratic rights, in the struggle for democracy, can the proletariat become aware of its class interests and its historic task.”
― Rosa Luxemburg, Reform or Revolution

“Youth culture is constantly evolving and Gen Z in particular is disrupting industries, says Witt. Gen Z represents an unprecedented group of innovation and entrepreneurship. This group is focused on niche interests and if brands don’t recognize this now and get on board, they are going to be left behind. It’s also important for brands to adopt a global mindset, as some of the most significant growth is taking place in countries that are either developing or underdeveloped.”
― Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility

“Few persons care to study logic, because everybody conceives himself to be proficient enough in the art of reasoning already. But I observe that this satisfaction is limited to one's own ratiocination, and does not extend to that of other men.”
― Charles Sanders Peirce, The Fixation of Belief

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.”
― Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility