Daniel Barrera

“Running isn’t about making people buy stuff. Running should be free, man.”
― Christopher McDougall, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen

“Nike’s policy of yanking best-selling shoes from the shelves every ten months has inspired some truly operatic bursts of profanity on running message boards. The Nike Pegasus, for instance, debuted in 1981, achieved its sleek, waffled apotheosis in ’83, and then—despite being the most popular running shoe of all time—was suddenly discontinued in ’98, only to reappear as a whole new beast in 2000. Why so much surgery? Not to improve the shoe, as a former Nike shoe designer who worked on the original Pegasus told me, but to improve revenue; Nike’s aim is to triple sales by enticing runners to buy two, three, five pairs at a time, stockpiling in case they never see their favorites again.”
― Christopher McDougall, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen