Ali

“Sex doesn't sell anything other than itself”
― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

“The psychologist Gerd Gigerenzer has a simple heuristic. Never ask the doctor what you should do. Ask him what he would do if he were in your place. You would be surprised at the difference”
― Nassim Nicholas Taleb, Antifragile: Things That Gain from Disorder

“A man sits in some museum somewhere and writes a harmless book about political economy and suddenly thousands of people who haven’t even read it are dying because the ones who did haven’t got the joke. Knowledge is dangerous, which is why governments often clamp down on people who can think thoughts above a certain calibre.”
― Terry Pratchett

“When we brand things, our brains perceive them as more special and valuable than they actually are.”
― Martin Lindstrom, Buyology: Truth and Lies About Why We Buy