“But entertainment has the merit not only of being better suited to helping sell goods; it is an effective vehicle for hidden ideological messages.24 Furthermore, in a system of high and growing inequality, entertainment is the contemporary equivalent of the Roman “games of the circus” that diverts the public from politics and generates a political apathy that is helpful to preservation of the status quo.”
― Manufacturing Consent: The Political Economy of the Mass Media
― Manufacturing Consent: The Political Economy of the Mass Media
“I developed a theory of salesmanship based on the principle that one must not on any account identify oneself with the merchandise one is selling. Selling is a game where you score when you make a sale. If you allow your ego to be involved, the customer can brush you off and you lose; but if you do not identify yourself with your work you will be able to redouble your efforts when you are rejected, and if you make a sale you come out the winner.”
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Gamn’s 2024 Year in Books
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