“There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.”
― Onward: How Starbucks Fought for Its Life without Losing Its Soul
― Onward: How Starbucks Fought for Its Life without Losing Its Soul
“Dream more than others think practical. Expect more than others think possible. Care more than others think wise.”
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“There are two questions a man must ask himself: The first is 'Where am I going?' and the second is 'Who will go with me?'
If you ever get these questions in the wrong order you are in trouble.”
― Fire in the Belly: On Being a Man
If you ever get these questions in the wrong order you are in trouble.”
― Fire in the Belly: On Being a Man
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
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“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
― Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Neil’s 2025 Year in Books
Take a look at Neil’s Year in Books, including some fun facts about their reading.
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