Will

“My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of 'play,' number one, was 'engaging in a childlike activity or endeavor,' and number two was 'gambling.' And I realize I do both when I'm designing.”
― Paula Scher

“Never mistake legibility for communication.”
― David Carson

“I love the big scale and immediate impact of posters. They're my favourite things to design.”
― Paula Scher

“After age twenty-five, you're not a victim anymore — you're a volunteer.”
― Chip Kidd, The Cheese Monkeys