Rainer

“We must learn what customers really want, not what they say they want or what we think they should want.”
― Eric Ries, The Lean Startup

“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”
― Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

“The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.”
― Eric Ries, The Lean Startup

“There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.”
― Peter Drucker