Kevin Kelly > Quotes > Quote > Natan liked it
“What color is a chameleon placed on a mirror?
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.”
― Out of Control: The New Biology of Machines, Social Systems, and the Economic World
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.”
― Out of Control: The New Biology of Machines, Social Systems, and the Economic World
No comments have been added yet.
