Chris J. Anderson > Quotes > Quote > Gopal liked it

“First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”
― Chris J. Anderson, TED Talks: The Official TED Guide to Public Speaking