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Kevin  Ashton
“When Robin Warren accepted his Nobel Prize, he quoted Sherlock Holmes: “There is nothing more deceptive than an obvious fact.” It was an “obvious fact” that bacteria do not live in the stomach, just as it was an “obvious fact” that emergency room doctors remember to remove guidewires and an “obvious fact” that there are no gorillas in pictures of lungs.”
Kevin Ashton, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

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