Adam Kucharski > Quotes > Quote > Ericka liked it

“Tackling harmful content will have a direct effect – preventing a person from seeing it – as well as an indirect effect, preventing them spreading it to others. This means well-designed measures may prove disproportionately effective. A small drop in the reproduction number can lead to a big reduction in the size of an outbreak.”
― Adam Kucharski, The Rules of Contagion: Why Things Spread - and Why They Stop