Alexander Osterwalder > Quotes > Quote > Selena liked it

“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).”
― Alexander Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers