Rod Judkins > Quotes > Quote > Rod shared it

“When you're small, you have little to lose. There's no pressure. You can take huge risks, like running radical and original ad campaigns. You can make edgy and ground-breaking films, exhibitions, or books. You don't have to consider your reputation, colossal studio, staff, or agents. If you're unknown, make the most of your freedom.”
― Rod Judkins, Lie like an artist: Communicate successfully by focusing on essential truths