Cory Doctorow > Quotes > Quote > Tim shared it

“Meanwhile, ad fraud was going wild. Advertisers were paying billions for ads that no one ever saw. In 2018, Procter & Gamble zeroed out its $200 million annual “programmatic advertising”8 budget and saw no decline in sales.9 It seems all of those ads were either: Being shown to random people rather than the people P&G was paying to target; or Not being shown to anyone.”
― Cory Doctorow, Enshittification: Why Everything Suddenly Got Worse and What to Do About It