Chris Voss > Quotes > Quote > Nicole liked it

“As you can see, “No” has a lot of skills. ■​“No” allows the real issues to be brought forth; ■​“No” protects people from making—and lets them correct—ineffective decisions; ■​“No” slows things down so that people can freely embrace their decisions and the agreements they enter into; ■​“No” helps people feel safe, secure, emotionally comfortable, and in control of their decisions; ■​“No” moves everyone’s efforts forward.”
― Chris Voss, Never Split the Difference: Negotiating as if Your Life Depended on It