Such a dense and eye-opening book. Some concepts, such as Halo Effect, Affect Heuristic and Substitute of Easier Question, I have already heard of, but this book offers very clear explain and examples. I wish I had read it early. It's never too late to learn.
I am reading it slowly. It requires conscious mental effort (System 2) but the pleasure of reading and learning eventually reflects back to my System 1.
— Dec 26, 2017 08:30AM
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