“Given the responses they had earlier found in lab animals, Olds and Milner concluded that they had discovered the brain’s pleasure center. In fact, we now know other things that feel good also activate the same neural region. Sex, delicious food, a bargain, and even our digital devices all tap into this deep recess of the brain, providing the impetus for many of our behaviors.”.
— Mar 29, 2022 05:55AM
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