Jo Scoble > Recent Status Updates

Not my usual read, but after listening to a podcast interview with the author, by the Guardian, I was compelled to give it a shot as it dances around the idea of the parasocial nature of social media users and celebrity obsessive culture that is innately human.

After such a strong start in finding it tough to get through and at times tenuous and the style unstable. Even so, there are some salient parts, mesmerising personal experiences (their writing style is really poetical) written in a more accessible way aside from when they go full academic tilt, and then I skip sections that go too… crude and unexpected and off piece.

Omg. This is such essential reading. I know it’s taking me a long time to read but it is such a dense book of information beautifully weaved and written by Dr Shoshona Zuboff.
Just read it.