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Something is wrong if we fear the person who loves us. Anyone who encourages us to trust a person we

Children of borderlines are often told, "Your mother loves you," "That's just the way she is,
"She didn't mean it," or "She can't help it,"as if children should ignore their OWn
intuition that tells them they have been hurt. These messages not only encourage repression of legitimate anger and pain, but also lead children to believe that their mother's behavior is acceptable.

adult children may question their own perceptions when the
Waif mother
invalidates their experiences.
Rather than arguing about the accuracy of each other's memories, adult children need to trust their own experience.

The Waif, like all borderlines, may have difficulty remembering previous emotional states. She is not likely to remember emotionally traumatic experiences and may deny outbursts of rage or panic.

As suggested by
Aaker, you can identify this category of benefits if you can answer the question 'when I buy or use this brand I feel…’

the starting point of any strong brand is the fulfilment of a unique or distinctive promise, which is something that occurs when the products
especially
tend to be rather undifferentiated
category;

When
home, he secluded himself in his workshop in a detached garage, where he worked until late at night.
Emily understood his
need for a place to escape her
mother's tirades.

The
Huntsman protects
himself from internalizing the
Hermit's anxiety through emotional detachment and sometimes physical avoidance.
Emily's father spent a great deal of time away from home.

Surviving the mixed messages borderline mother
of the
requires the ability to ride the waves of emotional upheaval

The borderline mother vehemently denies her role in the child's behavior. She honestly does not see it.

The Brand model talks attachment
about bonding as
an
that leads the
customer to exclude most of the other brands in its purchasing decisions.

The Customer-Based
Brand
Equity model
Source:
Keller (1993).

Keller suggests that the greater value is generated when a brand has a high Resonance, meaning that it is able to create, through the quality of the associations, special agreement with the customer that generates loyalty but also a sense of attachment, of active
and
engagement
community Recognition

We start with the famous model developed by Keller in 1993,6 according to which the Customer-Based Brand Equity
(CBBE) is the differential effect that brand awareness has on
consumer response to the brand's marketing efforts.
The
value of a brand, in this case,
(hire)
resides in the minds of consumers and is a function of the level of Knowledge of the brand itself.

high symbolic value, where the brand takes on precisely
a
Conversational collective, social and public added value.
Immediately after having defined a brand, the legitimate question might be: but how much is this brand worth? Is it a powerful brand name or not? Is it better than another?

the brand is simply the promise of a unique benefit to consumers, substantiated by rational and emotional elements.

the brand as the sum of all tangible and intangible and
Characteristics that make the offer unique.

'Your brand is formed primarily, not by what your company says about itself, but what the company does.’

Wolff Olins states that in a world dominated by competitiveness and where rational choices have become hard to make, brands represent reassurance, status, affiliation, helping individuals to define their identity and make better Choices.

The all-good child may be too uncomfortable and guilt-ridden her mother's to say no to demands for closeness.

The borderline mother unconsciously solicits the alliance of the all-good child. She lives vicariously through this child and seeks validation through the child's accomplishments. Without recognizing the child's need for separateness, the borderline mother emotionally merges, leaving the child feeling devoured.

The
borderline
protect
mother
attributes special power to the all-good child to rescue and
her emotionally.

A borderline mother's projections, however, are intense and may fluctuate wildly from perceiving a child as all-good one minute to no-good the next minute.

She'll call me up
crying and talking real sweet to me, saying, 'you know I love you' blah, blah, blah. A shiver sets me on edge . . . this is it. It's no different than the abusive husband who's really, really sorry that he beat you up.

THE WITCH'S MOTTO: LIFE
IS WAR
The
Witch's childhood experiences taught her that life is a battle for survival.

The Witch mother honestly believes, however, that what she is doing is for her children's own good. She simply repeats what she learned as a child.

Witch mothers may intentionally withhold what
their children need or want, including medical treatment.
When the child is physically injured, such a mother may fail to seek appropriate medical treatment

She does not recognize appropriate boundaries and child's trust.

In other words, when the Witch mother perceives resisting her children as her control (by
expressing their own will) she perceives them as threatening her survival. Her mindset is "If you are not with me, you are against me."

When hospitalized, borderlines frequently split and project different parts of themselves onto various staff members, causing conflict among the staff.