Ally Jackson > Recent Status Updates

make it satisfying to do nothing

Play habits in advance

repetition changes the brain

surround yourself with people with similar goals or habits you want

we are changed by the world around us. every habit is context-dependent

starting a habit
law 1: make it obvious
law 2: make it attractive
law 3: make it easy
law 4: make it satisfying

queue, response, reward

change is habit by habit

your habits can compound for you or against you

the Bible app-- making daily Bible reading easy and engaging

Leverage past behavior to trigger future behaviors.

The more someone has invested, the less likely they are to quit.

Reputation is HUUGE

“Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.”

“The study demonstrates the endowed progress ef-fect, a phenomenon that increases motivation as people believe they are nearing a goal.”

“Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring with little thought.”

External triggers are embedded with information, which tells the user what to do next.

habit as strategy: build things into a habitual thing to make them more successful

Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.

stand your ground in the face of social pressure

explore more options at first to ensure that you pick the right one later rather than getting excited about every new opportunity.

What is the trade-off i want to make, and what can i go big on?

Pushing back on social expectations and saying no

RULE VIII: TRY TO MAKE ONE ROOM IN YOUR HOME AS BEAUTIFUL AS POSSIBLE

RULE VII: WORK AS HARD AS YOU POSSIBLY CAN ON AT LEAST ONE THING AND SEE WHAT HAPPENS