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Sebastian
Sebastian is on page 23 of 320 of Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
A new model is necessary that is based on the understanding that consumers are people and recognizes that people are inherently complex, emotional, unpredictable creatures, whose relationships with each other and with the things (brands products and advertising) around them are more important than the things itself.
Mar 18, 2026 05:29PM Add a comment
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

Sebastian
Sebastian is on page 20 of 320 of Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
Effectiveness vs efficiency

Doing the right thing / doing something the right way
Mar 18, 2026 05:11PM 1 comment
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

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