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Damon Centola's "Change: How to Make Big Things Happen" challenges assumptions about social change. He argues that ideas on information spread are oversimplified. Complex contagion in social networks is key. Influencers aren't always the best catalysts. Twitter's growth shows success isn't just about endorsements.

It’s 1:00 AM, I am stuck on my couch with LEAP in my hands living every moment of author’s coming out story.

You read the book and live every minute of it. Isn’t it wonderful!

Thanks Breat jan.