When you get a new cell phone, for example, you have a series of choices
to make. The manufacturer has picked one option
as the default for each of these choices. Research shows that whatever
the default choices are, many people stick with them. lessons that can be drawn from this research. First, never underestimate
the power of inertia. Second, that power can be harnessed.
— Mar 23, 2019 01:06PM
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