To aim at results that cannot be achieved - or that can be only under the most unlikely circumstances - is not being ambitious; it is being foolish. Second, the results should be meaningful. They should make a difference. Finally, results should be visible and, if at all possible, measurable. From this will come a course of action: what to do, where and how to start, and what goals and deadlines to set.
— Jan 05, 2023 03:56PM
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